Forte dei Marmi: summer is glam!

I really like the picture above because it describes perfectly the atmosphere of  Forte dei Marmi. We can see a group of boys having fun in the main road, while the lady in the back is looking at the window of a store, someone else just parked the bike to meet a friend that was passing by.  Can you feel the happiness, the freedom, the peace of  Forte dei Marmi?

Forte the Marmi offers a beautiful beach, glamour stores, VIP parties but also a healthy lifestyle for bikers, kids, families. In fact this year Forte dei Marmi is one of the stages of Giro d’Italia, one of the most important international events for cycling fans. Sign on your calendar: May 15th around noon. See you there!

The rich history of Forte dei Marmi

The name “Forte dei Marmi” comes from the fortress that was built in 1786,  under the governance of the Tuscan Granduke, Pietro Leopoldo. A new commercial center was flourishing and there was a need to protect it from external attacks. In that time, the enemies normally came from the sea and this is why we can see the walls in the road in front of the beaches.

This explains the first part of the name Forte. But there is something else that explains Marmi and it comes from the marble of Alpi Apuane (the same mountains where the famous Carrara marble comes from). In fact before being shipped, all that marble was stocked where today is the center of Forte dei Marmi.

If you want to learn more click here.

Click here to listen to the Forte dei Marmi’s Audio Tour.

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