TASTE 2012

The Region’s most important food event is about to take place, in just 15 days Taste will begin! The tastiest weekend in Tuscany continues to collect positive feedback form around the globe and we’re all looking forward to this year’s edition.

Taste in bites:

• March 10-12 at the Stazione Leopolda in Florence
• Numbers: 250 food specialists
• 7th Edition
• More than 100 side events for Fuori di Taste
• Last Edition: over 12,000 visitors

Higlights

_ Taste Tour: the itinerary that will allow you to sample the products presented by the 250 exhibitors to become acquainted with – and learn more about – Italy’s gastronomic riches; there will be lots of things, old and new, to discover, from the concentrated white truffle cream to ground dried capers, from salami to wine, from aged cow cheese to mild pecorino, from handmade pasta from Italy’s major pasta factories to figs preserved in balsamic vinegar, to saffron liqueur, to chocolates filled with Limoncello cream to red eggplant jam to….!

_ Taste Tools: food & kitchen design utensils, clothing and technical/professional equipment for the table and kitchen;

_ Taste Shop: is the “department store” for exclusive foods – with over 1,500 items in the catalogue and sales exceeding 21,000 pieces last season. This is where to buy what you see and taste around the fair;

_ Taste Ring: a series of talk shows and meetings with the protagonists of contemporary food culture, dedicated to the hottest and most curious food lifestyle themes, interpreting the current situation and anticipating future trends;

Specials

Taste Restaurant

Inside the Stazione Leopolda you can actually sit down and eat and the Risto-Taste.This year it’s all about Technicolor! This edition will showcase the colorful products from the Florence-based company Mario Luca Giusti: from the small acrylic Maria jug to the Federica jug, inspired by Renaissance Florence.  An explosion of vitamin colors: orange, turquoise and lawn green. as well as fumé tones of red, purple and enamel white.  The layout is by Alessandro Moradei.

Banqueting Award

King of Catering promoted by Bisol is the new award for catering and banqueting companies that selects the best productions for 2011.

Information

Florence, Stazione Leopolda – V.le Fratelli Rosselli, 5
Time:

One of this edition’s new features is that Taste is changing the admission times and conditions to make it even easier for both members of the food and wine trade as well as the general public to enjoy this event: on Saturday 10^th and Sunday 11^th March, from 9.30 a.m. – 12.00 p.m. admission will be reserved exclusively for members of the trade, whereas from 12.00 – 7.00 p.m. the fair will also be open to the wider public of quality food enthusiasts and connoisseurs.

On Monday 12^th March Taste will be open to everyone from 9.30 a.m. to 4.30 p.m.

More news coming up soon on the specifics of the Event!