A spotlight on LUISAVIAROMA
Fashion lovers zero in on Florence’s flagship
Founded in the 1930s, LUISAVIAROMA is famous for its high couture and luxury accessories. Fashionistas will want to tour one of its boutiques or view its on-line store and catch a glimpse of noteworthy styles for both men and women that spotlight the creative flair of international designers. It offers more than 100 collections by top stylists including top-notch labels like: Chloè, Dior Homme, Dolce & Gabbana, Dsquared, Lanvin and Moncler. LUISAVIAROMA has also established important collaborative projects with Levi's Strauss and Lacoste, creating limited edition exclusive lines for its own company.
After a restoration project that lasted five months, LUISAVIAROMA reopened the doors of its flagship store in Florence in June 2008. The new boutique has three floors and it focuses on luxury shopping combined with high technology and excellent customer service. Thanks to interactive touch-screens, clients can learn more about the latest collections available. The store is also equipped with exclusive ‘suites’ where clients can relax and try on new fashion options. During the events surrounding Pitti Imagine, LUISAVIAROMA hosts parties and organizes collaborative events with top-notch international companies like Nokia, Coca Cola, FIAT, Puma and Missoni. It presents its collections twice a year, in June and December, during the Pitti Immagine event.