Toscana: Wine Architecture is a network of 25 wineries noted for their impressive architectural and design elements. Boasting contemporary facilities designed by master architects of the 20th century, these wineries have their own special sort of soul. The association Ci.Vin- Società di Servizio Associazione Nazionale Città del Vino came up with the concept for the project and selected each of the wineries involved. The Tuscan Region provided substantial development and financial backing, while the Federazione alle Strade del Vino, dell’Olio e dei Sapori di Toscana put the project in motion.
Since the first half of the 1990s, Tuscany has been the Italian region with the highest concentration of wineries designed by famous Italian and foreign architects (Mario Botta, Renzo Piano, and Tobia Scarpa, to name a few). Innovative construction and production technologies enhance these structures’ exceptional architectural quality. There is also a renewed aesthetic connection between the final product and the actual space where it’s produced. Demonstrating a commitment to bio-architectural design practices, these wineries experiment with innovative integration techniques. These include implementing new energy technologies and practices (reducing consumption, using local materials, and technological monitoring through computerized “smart” centers), but also worth noting is the careful curation of landscapes. Integrating the wineries with the natural area surrounding them serves as a great “business card” not only for the individual companies, but also for the entire area.
Many wineries host art installations and have developed interesting rapports with modern art, creating a vital, innovative and cost-effective cultural system. All of the wineries that are part of Toscana Wine Architecture take us on a contemporary tour of architecture and design that’s unique in Italy. Like the great historic monuments that have made Tuscany such an appealing tourist destination, these wineries are artistic treasures. Another aspect that makes them unique is the fact that architecturally noteworthy wineries are currently the most important phenomenon in private architectural commissions. The high concentration of contracted winery work in Tuscany is a great asset for the region’s artistic and cultural heritage.
Along with the appeal of these new “architectural temples,” there’s the classic appeal of the wine itself—and in this department, Tuscany is the leading destination in Italy. There were almost a million enotourists in 2013 and a turnover estimated at 850 million euro.
There are 25 wineries that are taking part in Toscana Wine Architecture, located in six different provinces: Livorno, Grosseto, Arezzo, Siena, Florence and Pisa. All 25 have opened their doors for visits and tastings.
For information: www.cittadelvino.it